The new spokesface for Bill Blass in the U.S., Zani Gugelmann is one of those socialites who seems to have been around for years, but somehow hasn't tired us out yet. Maybe that's because as often as her name appears in boldface print, it always appears between two commas. When she was done with school, the Bowdoin Women's lacrosse ace, whose mother's family is from Peru, took a loaner from Mom in the form of a pair of Peruvian earrings, and her career took off! First there was the soul-searching trip to Peru to find the artisan behind the earrings, which use a filigree goldsmithing technique; suddenly a line was born, Filigrana by Zani. Thing is, these things started selling without her society connections: she found out by chance through a retailer that one of Jennifer Lopez's stylists had bought a pair of the earrings, and things picked up from there! When she's not commissioning Peruvian earrings and spearing them through the lobes of Olsen Twins, Cameron Dias and Mariah Carey, she's partying. And take this, Fabiola: "People can say it is work-based," she told a fashion-week reporter about going to the shows, "but many times that's just an excuse." What ever happened to those midnight suppers she was going to start throwing with Tinsley Mortimer in the Mrs. John Jacob Astor Library on the second floor of the St. Regis Hotel?